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We developed a content strategy with Skwoodle and every month we research posts in line with this and work in conjunction with their team to create new imagery and content through graphics and animations. Everything is designed to engage both children and their parents or caregivers. Their Instagram feed also transfers over to their blog where they expand on ideas, stories and facts. As they start to release their products they now also have a swath of imagery the press would love to use too!
As a new search engine focussed specifically on Australian customers and heading into beta launch, we developed a content strategy with this in mind and created custom graphical and animated content under our topics. With a goal to grow a large customer base and have lower customer aquisition costs than some of their competitors, having custom content and research done for them each month was the most effective way to do this and then leverage off the assets. We're excited to keep working on this!
With a fast growing brand that was heavily congegrated on Facebook, we suggested we put a lot of focus into Instagram and organize their Pinterest which was a big traffic driver. Within 6 months the Instagram following grew 10 fold hitting the 10k mark. With our work each month creating graphics, promo, wallpapers & resources for their readers and laying out schedules with their brand photography we've created a brand artists are drawn to. In the beginning we developed a plan to set a theme each month that followers could use as a guide to create with whilst the team picked a winner at the end. Each month we come up with a different idea for the team and recently began their custom Q&A story series.
During the Book of Joy book launch campaign we created hundreds of graphical pieces for their social media accounts for millions of people around the world to share the joy. With custom lettering, promos and a heavy focus on quotes from the two revered men, the campaign was shared widely across platforms receiving millions of views, likes and shares.
In collaboration with the Nowhere & Everywhere team we developed a content strategy to build out their social media presence with a strong focus on Instagram. Starting from zero and no website, within a few months they hit over 1k of highly engaged followers. Posts regularly receive thousands of views and sometimes hundreds of comments along with plenty of messages. We developed a strategy to be both factual & informative whilst creating graphics that could be easily share-able with bite sized pieces of information and action. Stories from their feed are often picked up by other accounts featuring them on their stories.